Privacy Policy
Last updated: 28 November 2025
This Privacy Policy describes how Lilly Rose Boutique (the “website”, “we”, “us” or “our”) collects, uses and discloses your personal data when you visit lillyroseboutique.com (the “website”), use our services, make a purchase, or otherwise communicate with us in relation to the website (collectively referred to as the “services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the services, whether you are a customer, a website visitor, or any other person whose data we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing the services, you agree to the collection, use and disclosure of your data in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of the services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the website, update the “Last updated” date, and take any other steps required by applicable law.
How we collect and use your personal data
To provide the services, we collect personal data about you from various sources, as described below. The data we collect and use depends on how you interact with us.
In addition to the specific purposes listed below, we may use the data we collect about you to communicate with you, to provide and improve the services, to comply with applicable legal obligations, to enforce applicable terms of use, and to protect or defend the services, our rights, and the rights of our users or others.
What personal data we collect
The type of personal data we collect about you depends on how you interact with our website and use our services. When we use the term “personal data”, we refer to data that identifies you, relates to you, describes you or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Data we collect directly from you
Data that you submit to us directly through our services may include:
- Contact details, including your name, address, telephone number and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address and telephone number.
- Account information, including your username, password, security questions and other information used for the security of your account.
- Customer support information, including the information you provide in communications with us, for example when you send a message through the services.
- For some features of the services, you may be required to provide certain information about yourself directly. You may choose not to provide this information, but this may mean that you cannot use or access those features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the services (“usage data”). For this purpose, we may use cookies, pixels and similar technologies (“cookies”). Usage data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the services.
Information we receive from third parties
Finally, we may receive information about you from third parties, including vendors and service providers that collect information on our behalf, such as:
- Companies that support our website and services, such as Shopify.
- Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment so that we can fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.
When you visit our website, open or click on emails we send to you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.
Any information we receive from third parties is handled in accordance with this Privacy Policy. See also the section “Third-party websites and links” below.
How we use your personal data
Provision of products and services
We use your personal data to provide you with the services and to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, your purchases, returns, exchanges or other transactions, setting up, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and providing other features and functions related to your account.
We may also improve your shopping experience by enabling Shopify to link your account with other Shopify services you may wish to use. In this case, Shopify processes your data in accordance with its own privacy policy.
Marketing and advertising
We may use your personal data for marketing and advertising purposes, for example to send you marketing, promotional and advertising communications by email, SMS or post, and to show you advertising for products or services. This may include using your personal data to better tailor the services and advertising on our website and on other websites to you.
Security and fraud prevention
We use your personal data to detect, investigate or take action against potential fraudulent, illegal or malicious activities. If you choose to use the services and register an account, you are responsible for the security of your account login details. We strongly recommend that you do not share your username, password or other access credentials with third parties. If you believe that your account has been compromised, please contact us immediately.
Communication with you and improvement of the services
We use your personal data to provide you with customer support and to improve our services. This is in our legitimate interest to be able to respond to you, provide effective services and maintain our business relationship with you.
Cookies
Like many other websites, we use cookies on our website. Specific information about the cookies we use in connection with the operation of our store with Shopify can be found at: Shopify Cookie Policy
We use cookies to operate and improve our website and services (including storing your actions and preferences), to perform analytics and to better understand how users interact with the services (in our legitimate interest to manage, improve and optimize the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products and advertising on our website and other websites.
Most browsers accept cookies by default automatically, but you can set your browser to remove or reject cookies through your browser settings. Please note that removing or blocking cookies may negatively affect your user experience and may cause some of the services, including certain features and general functions, to no longer function properly or to become unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How we share personal data
In certain circumstances, we may share your personal data with third parties in order to perform contracts, for legitimate reasons and for other purposes covered by this Privacy Policy. These circumstances may include:
- To vendors or other third parties that provide services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment and shipping).
- To business and marketing partners to provide services to you and for advertising purposes. Our business and marketing partners use your data in accordance with their own privacy notices.
- When you instruct us, ask us or otherwise consent to us sharing certain data with third parties, e.g. to send you products or through your use of social media widgets or login integrations, with your consent.
- To our affiliates or otherwise within our corporate group, in our legitimate interest in operating a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of use, and to protect or defend the services, our rights and the rights of our users or others.
We share the following categories of personal data and sensitive personal data about users for the purposes described above under “How we collect and use your personal data” and “How we share personal data”:
| Category | Categories of recipients |
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We do not use or share sensitive personal data without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal data for the purpose of conducting advertising and marketing activities as described above.
Third-party websites and links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or not controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information contained on those websites.
Information you provide in public or semi-public areas, including information you share on third-party social networks, may also be viewed by other users of the services and/or users of those third-party platforms, without restriction on our or their use. The inclusion of such links does not, by itself, imply endorsement of the content of those platforms or their owners or operators, unless expressly stated within the services.
Children’s data
The services are not intended for use by children, and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request deletion of that data.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal data of individuals under 16 years of age (within the meaning of applicable laws).
Security and retention of your data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, data you transmit to us may not be secure during transmission. We recommend that you do not use insecure channels to transmit sensitive or confidential data to us.
How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide the services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in some cases we may deny your request in accordance with the law.
- Right of access: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
- Right to deletion: You may have the right to request the deletion of the personal data we hold about you.
- Right to rectification: You may have the right to request the correction of inaccurate personal data we hold about you.
- Right to portability: You may have the right to receive a copy of the personal data we hold about you and, under certain circumstances and with certain exceptions, to request the transfer of this data to a third party.
- Right to opt out of sale, sharing or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal data, or to object to the processing of your personal data for purposes that qualify as “targeted advertising” under applicable privacy laws. Please note that if you visit our website with an opt-out setting for the Global Privacy Control enabled, we will, depending on your location, automatically treat this as a request to opt out of the “sale” or “sharing” of data for the device and browser you use to visit the website.
- Restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal data.
- Withdrawal of consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
- Right to appeal: You may have the right to appeal our decision if we deny your request. You can do this by replying directly to our refusal.
Management of communication preferences: We may send you promotional emails, which you can unsubscribe from at any time by using the unsubscribe option shown in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or your orders.
You can exercise any of these rights by using the appropriate options on our website or by contacting us using the contact details below.
We will not discriminate against you for exercising these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable laws, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an authorized agent, we will require proof that you have authorized them to act on your behalf, and we may need to verify your identity directly with us. We will respond to your request in a timely manner in accordance with applicable laws.
Complaints
If you have complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us again using the contact details below, or by filing your complaint with your local data protection authority.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us or email us at: support@lillyroseboutique.com
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CONTACT INFORMATION:
Store name: Lilly Rose Boutique
Company name: Nextfin Advisory BV
Company address:
Strijdersstraat 8/5,
2650 Edegem (Antwerp)
Belgium
Company nr.: 0720.691.786
Email: support@lillyroseboutique.com
Customer service:
Monday to Friday: 9:00 to 17:00 GMT
We strive to respond within 24 hours.